How to lower the cost per lead

In every business the cost per lead is an important part of profitability.

How much does it cost to turn a dollar of revenue or profit?
What's the cost per lead?

It's pretty simple math and it all comes down to basics.



So ask yourself, when was the last time you received a phone call from an online marketer?

Today, more online marketers depend on social media to do all the work. 
To use the phone to call a lead for an online marketer can be likened to combining oil and water.  

The two just don't seem to mix.

Why?  
Without a doubt it's the fear of rejection.

When we get a No, or I'm Not Interested, or I don't like this or that, 
we'll tuck and run. 

We just don't go there anymore because much of what is sold to online marketers today depends on clicks.

The gurus will sell their products for us to leave it up to social media, sophisticated systems and platforms to do the online heavy lifting for us.

Just get more clicks and the law of averages should work out...
...as long as the marketing budget holds out.

Wrong!

Here's an interesting little fact...
...if you don't call your leads you're leaving a lot of money on the table.

An online marketer that wants to lower their cost per lead, call-your-leads.
Believe me, they won't hurt you.

Most people you call will thank you and some will join your team.

You don't believe me.


I'll call you.

Frank






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